Meet Your Kirvera Team
Discover our team that helps Kirvera available to you
Samrita Rivers | Brand President
Samrita Rivers serves as the Brand President, bringing a refined vision and decisive leadership to the heart of our company’s identity. With over 15 years in brand management and creative direction, she has shaped campaigns and strategies that have elevated household names in the retail and lifestyle sectors. Her ability to balance aesthetic vision with measurable results ensures that every brand decision aligns with both our long-term growth strategy and our core values.
In her current role, Samrita oversees the Directors and their departments. She fosters a culture of collaboration, encouraging her teams to challenge conventions while staying true to our brand voice. With a strong understanding of both consumer behavior and competitive markets, she ensures that every touchpoint. Under her leadership, the company continues to push creative boundaries, refine its storytelling, and strengthen its relationship with customers across all platforms.
Contact Information
Email | Samrita.rivers@kirvera.com
Matt Henderson | Finance Director
Matt Henderson is the Director of Finance, bringing over a decade of expertise in corporate finance, budgeting, and strategic planning. Before joining our company, he served as Senior Finance Manager at a leading consumer goods corporation, where he streamlined budget processes, optimized cash flow, and guided multi-million-dollar investment strategies. His ability to combine detailed financial analysis with a big-picture perspective ensures our growth is both ambitious and sustainable.
In his current role, Matt leads the accounting, payroll, procurement, and financial planning teams, aligning resources with the company’s long-term objectives. He partners closely with department heads to turn complex financial data into clear, actionable strategies. Known for his transparent leadership and collaborative approach, Matt maintains strong fiscal discipline while supporting innovative projects that keep the brand competitive and thriving.
Contact Information
Email | Matt.Henderson@kirvera.com
Jenny Wiels | Head of Brand Design
Jenny Wiels is the Head of Brand Design, guiding the visual and storytelling elements that define our brand. With over 7 years of experience in design, branding, and creative strategy, she has led campaigns that blend striking aesthetics with compelling narratives. Before joining our company, Jenny served as Senior Art Director at a global lifestyle brand, where she oversaw award-winning campaigns and developed visual identities that resonated with diverse audiences. Her creative vision ensures that every project aligns with our brand’s personality and leaves a lasting impression.
In her role, Jenny leads the design, content, and brand experience teams, ensuring consistency across all platforms and touchpoints. She works closely with marketing and product development to create campaigns that not only look exceptional but also connect deeply with our audience. Known for her innovative thinking and collaborative leadership, Jenny inspires her teams to push boundaries while staying true to the brand’s core identity.
Contact Information
Email | jenny.wiels@kirvera.com
Sofia Blake | Senior Director of Marketing
Sofia Blake is the Senior Director of Marketing, bringing years of experience in brand growth, market positioning, and customer engagement. Before joining our company, she served as Marketing Director at a fast-growing retail and beauty brand, where she led multi-channel campaigns that significantly increased market share and customer loyalty. Her strategic mindset and deep understanding of consumer behavior allow her to craft marketing initiatives that are both data-driven and creatively compelling.
In her current role, Sofia oversees the digital marketing, brand partnerships, and customer experience teams, ensuring that every campaign strengthens our presence and resonates with our audience. She collaborates closely with creative, sales, and product teams to develop integrated strategies that drive measurable results. Known for her energy, precision, and ability to anticipate market trends, Sofia is instrumental in shaping the brand’s voice and expanding its reach.
Contact Information
Email | sofia.blake@kirvera.com
Benny Miason | Enterprise Systems Manager
Benny Miason is the Enterprise Systems Manager, overseeing the technology infrastructure that powers the company’s operations. With over a decade of experience in enterprise IT management, systems integration, and process automation, Benny ensures our platforms are secure, efficient, and scalable. Before joining our team, he served as Senior Systems Analyst at a leading e-commerce company, where he implemented enterprise-wide software solutions that improved workflow efficiency and reduced operational costs. His technical expertise and problem-solving skills make him a vital part of maintaining seamless day-to-day operations.
In his current role, Benny manages system architecture, software integrations, and technology upgrades across all departments. He partners with leadership to align IT strategies with business goals, ensuring that our systems not only support current needs but are also prepared for future growth. Known for his attention to detail and collaborative approach, Benny fosters innovation while maintaining stability, keeping the company’s technological foundation strong and adaptable.
Contact Information
Email | b.miason@kirvera.com
Nadine Waters | Director of Business Development
Nadine Waters is the Director of Business Development, driving the company’s growth through strategic partnerships, market expansion, and new revenue opportunities. With over 5 years of experience in business strategy and relationship management, she has a proven track record of securing high-value deals and fostering long-term client relationships. Before joining our team, Nadine served as Senior Business Development Manager at a global retail and lifestyle company, where she successfully launched initiatives that expanded the brand’s footprint into multiple international markets. Her ability to identify emerging opportunities and turn them into actionable strategies has been key to her success.
In her role, Nadine oversees partnership development, contract negotiations, and market research, working closely with marketing, sales, and product teams to align efforts with company objectives. She is known for her persuasive communication skills, keen market insights, and collaborative leadership style, which inspire her teams to pursue bold growth initiatives. Under her guidance, the business development function continues to drive innovation and open doors to new possibilities for the brand.
Contact Information
Email | Nadine.waters@kirvera.com